Social media. Lot’s of businesses are trying to ride the “new thing” while making it just like the old thing. The missing (ignored?) ingredient in most attempts at social media is the social part,
And real isn’t about this new product, or that new sale… real is about what’s going on in your head, what you’re doing to make the world a better place for somebody. Why you and your business make a difference. Being real gives people a chance to care about you and your business beyond “what can your business do for me?”, and when they care, they’re more likely to be good customers.
Shout out to Bamboo Stix for trying to do it the right way.