An account executive, an art director and a graphic designer walk in to the room

and they become pregnant. What would you do? If you’re the Riders of the Jajocalypse you blog it. They want you to contribute to their weekly soap opera mini-series:

We invite you to join us along the way. Right here, every week. If you are a parent, what one piece of advice would you share? What nugget do you wish someone would have shared with you before you had children? What one product or brand really enhanced your life as a new parent? (We especially like hearing from ad agency peeps. Cause we’re in advertising.)

And if you don’t have children, what would you tell first-timers?

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